GA4 tracking architecture
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AA (The Automobile Association)
GA4 implementation & digital insights
A tailored GA4 event schema unified behavioural measurement and exposed the highest-value optimisation opportunities.
Web and mobile data accuracy
Behavioural and digital analytics
Overview
The AA needed an enterprise GA4 implementation to unify behavioural measurement across web and mobile journeys.
What we did
GA4 ArchitectureEvent TrackingDigital Insights
Approach
Built as one connected system.
Custom GA4 implementation
We designed and deployed a clean event schema across core portals and mobile touchpoints.
Funnel analysis
Journey analysis highlighted drop-off points and the most valuable product optimisation opportunities.
Results
A future-ready analytics foundation now gives growth and product teams dependable behavioural insight.
GA4 tracking architecture
Web and mobile data accuracy
Behavioural and digital analytics
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