Web and mobile data accuracy
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GA4 implementation & digital insights
AA (The Automobile Association)
Automotive ServicesGA4100% Data accuracy
The opportunity
A tailored GA4 event schema unified behavioural measurement and exposed the highest-value optimisation opportunities.
The AA needed an enterprise GA4 implementation to unify behavioural measurement across web and mobile journeys.
Services delivered
01GA4 Architecture02Event Tracking03Digital Insights
The solution
Built as one connected system.
Custom GA4 implementation
We designed and deployed a clean event schema across core portals and mobile touchpoints.
Funnel analysis
Journey analysis highlighted drop-off points and the most valuable product optimisation opportunities.
The impact
A future-ready analytics foundation now gives growth and product teams dependable behavioural insight.
Web and mobile data accuracy
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