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Case study01 / 09

Custom web & app build, performance marketing

HWS Beauty
EcommerceWeb & App Build+81% Revenue

The opportunity

We built a multi-brand commerce platform and native mobile experience, then paired it with a margin-aware acquisition system and privacy-first measurement.

HWS Beauty needed a scalable multi-brand commerce ecosystem capable of supporting complex product discovery while growing revenue without sacrificing profitability.

01+81%

Revenue growth

02+209%

Website sessions

03+97%

Conversions

Services delivered

01Custom Web Development02iOS & Android Apps03Performance Marketing04Conversion Optimisation05Enhanced Tracking

The solution

Built as one connected system.

01

Custom commerce architecture

We designed and engineered the web platform and native mobile experience from the ground up around fast discovery, retention and frictionless checkout.

  • Bespoke multi-brand product architecture
  • Native mobile journeys and push triggers
  • Mobile-first checkout and conversion tracking
02

Performance engineering

A margin-aware acquisition framework connected campaign structure, seasonal creative and privacy-first measurement.

  • Category-led campaign architecture
  • Seasonal creative production system
  • First-party enhanced conversion signals

The impact

The joined-up product and acquisition system created materially stronger business economics year over year.

+81% revenue

Higher conversion value across web and app.

+209% traffic

More high-intent sessions reached the new platform.

+97% conversions

Sales volume nearly doubled across devices.

−4.6% CPA

Acquisition became more efficient while scaling.

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