Revenue growth
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HWS Beauty
Custom web & app build, performance marketing
We built a multi-brand commerce platform and native mobile experience, then paired it with a margin-aware acquisition system and privacy-first measurement.
Website sessions
Conversions
Overview
HWS Beauty needed a scalable multi-brand commerce ecosystem capable of supporting complex product discovery while growing revenue without sacrificing profitability.
What we did
Custom Web DevelopmentiOS & Android AppsPerformance MarketingConversion OptimisationEnhanced Tracking
Approach
Built as one connected system.
Custom commerce architecture
We designed and engineered the web platform and native mobile experience from the ground up around fast discovery, retention and frictionless checkout.
- Bespoke multi-brand product architecture
- Native mobile journeys and push triggers
- Mobile-first checkout and conversion tracking
Performance engineering
A margin-aware acquisition framework connected campaign structure, seasonal creative and privacy-first measurement.
- Category-led campaign architecture
- Seasonal creative production system
- First-party enhanced conversion signals
Results
The joined-up product and acquisition system created materially stronger business economics year over year.
Higher conversion value across web and app.
More high-intent sessions reached the new platform.
Sales volume nearly doubled across devices.
Acquisition became more efficient while scaling.
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